the direct sales stereotype, and skincare reps


[in response to Ethereal Aura Spa]
I’m speaking from the “other side” as an “independent consultant” for the British brand NYR Organic. I’m one of the founders who helped bring the 33+ year old company into the U.S. The company was started by a homeopath in 1981 and the stores in the UK and other parts of the world are staffed by people with a “keen interest, knowledge of or qualifications in natural medicines.” However, the traditional direct sales opportunity requires NO knowledge of ingredient components or their effects on the body, and therefore, NYR Organic consultants are strictly warned against making medical claims or diagnoses with either the products or the essential oils.

Therein lies the rub. Being “independent” yet representing the company, it’s very easy for consultants for any direct sales skincare line to appear to be a “professional” when in reality, they are only a professional salesperson. Unfortunately, the direct selling “name” has been muddied by unsavory salespeople in EVERY industry, whether they’re selling pots & pans, plastic or potent “anti-aging” skincare solutions. You’ll find unsavory salespeople at the cosmetics counter too, and at the spa, and at the local car dealership and real estate office. It’s personal style, it’s sales spiel, and it’s personality. And pyramid “schemes” started it all with its unethical business model, and many people confuse today’s direct sales and MLMs with those horrendous “get-rich-quick” schemes. (The Federal Trade Commission warns, “It’s best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products.”)

The philosophy of the owners of Neal’s Yard Remedies is that we are offering a healthier skincare line than many others out there, so let’s share “safe and effective” skincare and forget the hype. And if the customer (not “client”) is interested in learning more about “living more healthily through the power of nature,” the company has the tools and resources to guide both the consultant and the customer. Here is a perfect summation by a British consultant about her experience with Neal’s Yard Remedies, and the philosophy of the owners:…

So I’m saying, don’t throw out the baby with the bathwater. It’s better to have 1000s of salespeople out there representing *truly* healthy skincare lines as an alternative to the crap in Sephora, Macy’s and Rite-Aid, than to lump ALL the “green” direct sales lines into a ball and toss ’em. THE REAL ISSUE HERE IS LACK OF COSMETIC INDUSTRY REGULATION, and that’s the train we ALL need to jump on with every fiber of our being!

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